#15 The Creative Code For Launching

I am really excited to share this episode because I am sharing my story of how I started my creative business, and how it's lead to the launch of my first ever online course. I am thrilled to be bringing to you The Creative Code for Launching!

Learn all about The Creative Code for Launching here. Doors open March 1st!

To listen to the full episode find The Creative Code on iTunes, Spotify or your fave poddy app.

Blog Post Version:

Today I am sharing with you my story of how I went from uni student to full time in my small creative business. It was a journey. But it was also one of those things where I didnt know exactly what I was going to do after I finished my bachelors. At one point I honestly thought I would stay in the city and work at a graphic design firm. Boy am I glad that I didn’t. I’m a country girl at heart and there is no way I can ever imagine giving up working with clay. I love ceramics, for so many reasons. And once the lightbulb turned on, I knew that it was what I wanted to do in life. So I started the steps to start my business. Ticking all the boxes so I could step into it full time when I graduated from university.

While I certainly did all of that… the first 12 months weren’t as organised, or pretty, or calm as they could have been had I known better. Had I invested in a coach. Had I had a course exactly like the one that I have created for you guys.

When I first started my business I was pretty clueless. At the time I didn't think I was. Most of the adults I have been surrounded by my entire life are at least partly self employed. Yet hilariously, and somewhat ironically, they were absolutely no help when I started my business. Google became my best friend. I had no idea what things I legally needed to have in place, which platform was the best to use to create my website, hell I had no clue on setting myself up for sales. I remember asking my dad, who has been a sole trader for more than 25 years, how to create an invoice. He showed me this super old school book where you literally tear out the paper and I just looked at him baffled and said “no. I mean how to create an invoice in this century dad”. No shame on those who keep it old school, but I knew that I was going to be mostly selling online as at the time I wasn’t ready to be doing weekend markets, which meant I wanted to make it as easy as possible to create invoices that I could email to my clients and they could pay with just the click of a button. I wanted things to have a digital base. So again I turned to google.

The problem with this, was that it took soooo much longer to launch my business than it would have had I had something like The Creative Code for Launching. Instead of having to google every single question, or go searching through Instagram for creators that share tips and advice, I can’t even imagine how much more smoothly the transition into running my business full time would have been.

That’s exactly why I created this course.

I never want to see a creative get stuck in their launch, feel stressed about their launch unnecessarily, or not launch all together, because they don’t know how. Because they don’t know what things they need to do. Because they’re overwhelmed with the number of different systems you can choose from. Website building. Invoices. Trademarks. Even just the mindset. It’s incredibly easy when you’re beginning to fall into the struggling artist trap. To think that you don’t have what it takes, that no one will buy from you, that your art isn’t good enough yet to sell. That’s your ego talking! But also, I know how hard it can be to get out of that mindset. To shift into the new paradigm of being the abundant artist, the thriving creative. So while this course is jam packed with the logistical how-to, it also features a number of lessons to help you step into the expansive mindset that is a total gamechanger.

When I started my biz I was met with stories that so many creatives are on the receiving end of from folks that just don’t get it.

"you'll never make money out of that"

"get a real job"

"you know nothing about running a business"

But with absolute faith in myself, and the knowing that you fail if you fail to try I started my journey. I have learnt a lot since then, and now I'm here to help you so that you can avoid some of the mistakes I made and set yourself up for success right from the start.

I have collaborated with some awesome fellow creatives on this as well. I share everything I have learnt that you will need in your first six to twelve months of your business. The foundations of success that google can't tell you. The secrets that your favourite artists and influencers won't share. The things you don't know that you need to know. The things you don't know you need to do, or if you do, how to do them. This is your fool proof blueprint.

In The Creative Code™ For Launching I cover:

  • How to make a business plan

  • Concept development

  • Finding your niche

  • Legal stuff, like ABNs, trademarks, shop policies and more

  • Where and how you can sell your product or service

  • Marketing, social media and making $$

  • Knowing your non-negotiables

  • How to create a biz structure and schedule that works for you

  • The creative process and ways to support your creativity

  • Handling cash flow and finances

  • Dealing with shitty customers and how to find your dream ones

  • Hiring help

  • Moving through fears and struggling artist stories

  • and so much more!

When I say that it's everything that you need to know in order to successfully make it through your first 6-12 months of business, I mean it. We not only take a deep dive into the logistics of running a small business, but also the mindset needed into order to make that business a success.

This is your no BS blueprint for starting your creative biz.

Doors open March 1st.

Learn More Here.


Yen Ceramics acknowledges the Bundjalung Nation people as the traditional owners of the land on which we work. We acknowledge and respect all elders past, present, and emerging. We recognise that sovereignty was never ceded.

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